Phone Books Are Bad For Economy
Phone books continues to go out of business or sell-out because they are no longer self-sustaining. Former employes of the local community phone book have informed us that they have closed their doors. We wish them luck in these difficult economic times and we continue to stress to business owners how important it is not to get locked into the same outdated forms of advertising. We heard, there was a failed attempt from LocalTel to purchase Community Phonebook but now it seems Community Connection will be publishing Community Phonebooks. Shamrock Yellow Pages was also looking for a buyer and finally sold out in February 2009.
We at Marketing Media Mix, LLC would never recommend for a business to stop any form of advertising or marketing that is working, and urge you to continue to use phone books if they are making your business money. Its too bad that many of the independent Yellow Pages companies have became unprofitable and could no longer stay in business on their own, our opinion is that its not hard to see that the directional advertising industry has left them behind.
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