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Marketing Media Mix Call Count Results

Internet Marketing vs Big Phone Book Advertising

We have a client that is spending over $28,000 on a major phone book campaign to advertise 2 of his businesses. This major yellow pages company provided our client with tracking numbers and web pages to track their calls. We took their call numbers and compared them against our internet marketing call results to create these reports for you.


Note: Marketing Media Mix, LLC easily outperforms big, medium or little phone books.

Company #1 - Advertised in 6 big phone books & with Marketing Media Mix, LLC

Internet Marketing outperforms Big Yellow Pages

Company #1 is a family owned business located in Maine.

  • In May 2011,
    Marketing Media Mix, LLC began marketing Company #1 with focus on the greater Portland, Maine area, parts of New Hampshire and parts of Massachusetts. →

These 6 phone books had a combined distribution of 554,300 that equaled to only 55 Calls in 8 months.

  • The Big Portland, Maine yellow pages has a distribution estimated at 150,300.
  • The Big Lewiston, Maine yellow pages has a distribution estimated at 62,700.
  • The Big Biddeford, Maine yellow pages has a distribution estimated at 96,600.
  • The Big Portsmouth, New Hampshire yellow pages has a distribution estimated at 107,100.
  • The Dover/Somersworth, NH yellow pages has a distribution estimated at 41,500.
  • The Big Lawrence, Massachusetts yellow pages has a distribution estimated at 96,100.

Company #2 - Advertised in the big Lawrence, MA phone book & with Marketing Media Mix, LLC

  • In August 2010 Marketing Media Mix, LLC began marketing Company #2 with focus on the North Shore Massachusetts area and quickly spread the target market to half the Metro West and Southern New Hampshire.

internet marketing vs big phone books

  • The Big Lawrence, Massachusetts yellow pages has a distribution estimated at 96,000.